Nintendo NEEDS You To Know The Wii U Is A New System

Nintendo sent out a message to Wii owners that outlined the fact that the Wii U is a brand new system and that Wii owners should check it out. The fact that they have to spell this out for their customers just goes to show how terrible they have been marketing the new system. 

Is Nintendo in trouble? Should they have named the system something different so that there wasn't confusion in the marketplace? I think that they have dropped the ball in letting the average consumer know about the Wii U.